Last month we announced the launch of a series looking into the UK’s MarTech space. The intention is to map the landscape, define innovation and to future-scope. In this piece,…
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So what exactly is MadTech? And what does the Marketing and Advertising Technology market look like in the UK? Over the next few months, we seek to explore the emerging…
Last week, Salesforce released their annual ‘State of Marketing’ report. Based on a survey of 4,000 marketing professionals throughout the world, the report sought to learn more about: Trends that…