Last week, we welcomed A Million Ads to The Sandpit portfolio. They are the latest company to successfully complete our Proof of Concept stage and join us as a portfolio company.
A Million Ads delivers dynamic creative and deep personalisation for digital audio. It unlocks the medium of sound for brands enabling them to engage with individual people at the right moment, with the right message.
Founded in August 2015 by Steve Dunlop, who has previously worked for Global Radio, BBC and Bauer, the company combines a uniquely creative approach to personalisation with a technology platform that can deliver unique creative to each user efficiently and at scale.
Simon Campbell, Founder and CEO of The Sandpit said “I’m excited to welcome A Million Ads to The Sandpit portfolio. We are always looking for strong product-market fit and the fact that the business is founded by industry experts and they are solving a real problem in the market, was a big driver for us.”
The business builder will provide A Million Ads with hands-on support for all aspects of the business, including sales and marketing, strategic direction, legal, finance, and admin, to promote self-sustaining revenue growth. The Sandpit aims to be 100% aligned with the founders to achieve success at every step of the growth.
“I’m really excited by the partnership between The Sandpit and A Million Ads” said Steve. “The Sandpit provides us with expertise, that an early-stage startup wouldn’t necessarily have access to. I can’t wait to take our product to market together.”
Notes to editors
A Million Ads delivers dynamic creative and personalisation for digital audio. We are the new standard for data-driven creative, enabling brands to engage people with the right content at any given moment. We use innovative technology in the creative process to deliver relevant and personalised digital audio ads on-the-fly.
About The Sandpit
The Sandpit is a business builder for early stage startups focused on marketing technology. We provide hands-on sales and marketing, strategic and operational support to promote revenue growth so that the tech founders can focus entirely on perfecting their product.
For further information
Lewis Jones / Social Strategist
+44 2036 647 300